Rising Popularity of Japanese Fashion Brands in Korea Among Gen Z
Creatrip Team
a year ago
As South Korean brands gain traction among young people in Japan, there is a noticeable increase in interest for Japanese fashion brands among Korean youth as well. Particularly among Generation Z, there is a surge in popularity for trending Japanese brands. The Korean retail company Musinsa Trading has partnered to introduce Japan's 'Undercover,' known for its unique graphic and visual artwork, to Korea with its first offline store set to open next month. Additionally, Beams, a Japanese fashion retailer, is also preparing to launch a store in Korea. The growing interest is partly attributed to the increase in Korean visits to Japan, which has fueled curiosity in local Japanese fashion trends. The Japanese streetwear brand 'Human Made' has already entered the Korean market and gained substantial popularity since last year.
