Korean Celebrity Hong Jin-kyung Becomes Official Ambassador for TAMZ Haircare
Creatrip Team
a year ago
Korean premium haircare brand TAMZ has announced TV personality Hong Jin-kyung as their official brand ambassador. Unlike traditional advertising contracts, this collaboration emphasizes 'value-based connection' between the brand and individual. TAMZ is recognized for its natural ingredients, UV protection technology, and stylish packaging, aimed at transforming hair wash into a mood-enhancing ritual. Hong's selection follows her positive personal experience with TAMZ products, which she praised for their noticeable quality. The brand, now expanding internationally, emphasizes supporting lifestyle attitudes and emotions over mere product function.