HiteJinro Redesigns Packaging for "Ilpum Jinro Oak25 & Oak43"
Creatrip Team
a year ago
HiteJinro, a leading South Korean beverage company, has announced a redesign of the packaging for its premium distilled soju brands, "Ilpum Jinro Oak25" and "Ilpum Jinro Oak43." The redesign aims to enhance the premium image of these brands, which feature high-quality oak-aged soju. The new packaging includes a beige label for the Oak25, reflecting the oak barrel's natural wood color, and a black label for the Oak43, emphasizing its smooth, deep flavor profile. This strategic update will roll out progressively, maintaining the same bottle size, quality, and price as before. HiteJinro has been a pioneer in oak-aged soju since the 1970s, showcasing their expertise in blending and aging technologies through continuous innovation.
