Growth of Jaeger-LeCoultre in the Korean Market with the Reverso Collection
Creatrip Team
a year ago
Jaeger-LeCoultre's iconic Reverso watch collection, known for its Art Deco aesthetics and innovative design, is witnessing a significant growth in the Korean market. This is evidenced by the brand's unique pop-up exhibition in Seoul, themed '1931 Polo Club,' which was initially showcased at the Watches & Wonders fair. The exhibition, which centers around key themes such as design and craftsmanship, highlights the Reverso watch's perpetual appeal. CEO Jérôme Lambert visited Korea to express his confidence in the market's ongoing growth during a period of global challenges in the luxury watch sector. The exhibition's design uniquely replicates the fair's booth, highlighting Korea's importance to the brand.
