Shinsegae Department Store Ventures into Travel Industry with 'VIA SHINSEGAE' Launch
Creatrip Team
a year ago
Shinsegae Department Store in Korea is creating waves by entering the travel industry with its new platform 'VIA SHINSEGAE' debuting on November 5. This is the first time a department store in Korea is directly planning and managing travel products. 'VIA SHINSEGAE' aims to provide unique and differentiated experiences, such as wellness programs, Arctic explorations with explorer James Hooper, and exclusive events at the Chelsea Flower Show with award-winning designer Jihae Hwang. The travel offerings are categorized into 'Masterpiece' and 'Origin' classes, focusing on exclusive and culturally enriched travel experiences. Additionally, customers can benefit from full-package services and their purchase amounts contribute to VIP points at Shinsegae. The initiative reflects a trend of combining retail with experiential travel, appealing to luxury and culturally curious guests.
