Haribo, the global jelly brand known as the 'dinosaur of the jelly world', has opened its first official store in Asia, located in Gyeonggi Province, South Korea. The store, set to officially open on October 18th, features exclusive products and brand goods such as cushions, pouches, and keyrings. Haribo aims to expand its influence in Asia by leveraging South Korea's strong market presence. The store includes interactive elements like the 'Pick & Mix Station' for custom jelly selection and the 'Jingle Zone' for games. Haribo has planned various events, including discounts on jelly and goods kits, to celebrate the opening. South Korea is a significant market for Haribo, recording the highest sales in Asia, and has hosted global events like the 100th anniversary exhibition of Haribo's mascot 'Goldbären'. The store strategically targets families and is located in an area with many children's brands, emphasizing convenience for visitors with children.
