MZ Generation Prefers Nutritional Supplements Over Traditional Summer Foods in South Korea
Creatrip Team
a year ago
As South Korea approaches 'Boknal' (days specifically for eating restorative foods to fight the summer heat), the younger MZ generation is showing a preference for nutritional supplements over traditional dishes like 'samgyetang' (ginseng chicken soup) and 'bosintang' (dog meat soup). This shift is primarily due to the high cost and inconvenience of traditional dishes, as well as the increasing popularity and accessibility of health supplements. The market for these supplements has grown significantly, indicating a change in how younger Koreans approach summer nutrition.
