Kris F&C Expands Its Global Presence with Hydrogen Brand
Creatrip Team
10 months ago
Kris F&C, a leading South Korean golf wear company, announces its strategic expansion into China with the Italian premium outdoor brand Hydrogen. Already established in Japan and Hong Kong, this move strengthens their foothold in Asia. Partnerships and efforts to enhance their global distribution network are underway, targeting markets in Europe, the Middle East, and North America. This decision comes as Kris F&C faces saturation in the domestic golf wear market. They plan to highlight the outdoor sector overseas, aiming for growth by launching Hydrogen stores in Beijing and Shanghai by 2026. By tapping into China's growing outdoor and sports apparel market, Kris F&C utilizes local expertise and intends to position Hydrogen as a top choice for quality-minded Chinese consumers. Additionally, Kris F&C seeks to further develop the brand's premium image and expand their product categories, involving heritage and sports lines.
