Foreign Tourists Flock to K-Beauty Flagship Stores in Seongsu
Creatrip Team
a year ago
K-Beauty flagship stores in Seongsu, Seoul, are becoming popular among foreign tourists, shifting focus from the traditional Myeongdong. These stores, such as Rom&nd's Pink Office, attract a wide array of international visitors, including those from China, Japan, and the Middle East. The concept of 'beauty road shops' is evolving with multi-brand and experience-centered 'new road shops', accommodating the shift towards online and SNS-based marketing. Major K-Beauty brands and department stores like Shinsegae are adapting by opening experiential flagship stores to strengthen their identity and appeal in the digital era. The trend marks a strategic evolution rather than a simple return to old practices.
