Park Sun-hee, head of GS Cultural Foundation in Korea, emphasizes the importance of breaking the traditional mold in performing arts. Unlike in the West, where arts are part of daily life, Korea often views art as something to be learned academically. Park, who has a deep passion for classical music, believes in the power of policy and support to further develop the arts scene in Korea. Under her leadership, GS Arts Center is pioneering initiatives across various genres, including theatre, musicals, and dance, promoting dynamic collaborations like those seen in Europe. Park sees art management as a way to connect art with reality, inspiring social progress through imagination.