K-Fashion Brands Accelerate Expansion into Europe and the Americas Amidst Domestic Market Slowdown
Creatrip Team
a year ago
K-fashion brands like Mátin Kim and Gentle Monster are expanding into global markets like the US and Europe due to a slowdown in Korea's domestic market. Mátin Kim has recently initiated campaigns in the US, including collaborations with luxury brand Coach and influencers on social media. As a result, Mátin Kim's international web traffic increased by 615%, and sales rose by 121%. Gentle Monster, already present in 14 countries, recently opened a store in Milan. These expansions are driven by the value and influence of the US and European markets, which can rapidly enhance brand image and recognition globally.
