K-Fashion's Global Expansion Amid Domestic Market Slowdown
Creatrip Team
a year ago
Korean fashion brands like Matinkim and Gentle Monster are expanding globally due to a slowdown in the domestic market. After establishing their presence in Asian regions such as Hong Kong and Japan, these brands are now venturing into larger markets in the US and Europe. Matinkim has launched campaigns with Coach and on platforms like Netflix, while Gentle Monster has expanded to 14 countries, focusing on North and South America. The domestic brand Mardi Mercredi is also entering the US market through Amazon. Their growth in these markets is driven by the significance of the US and Europe in global fashion trends, offering a substantial value boost when successful.
