Cardi B's Rave Review Boosts Popularity of Korean Skincare Brand 'Hayejin'
Creatrip Team
a year ago
Cardi B, a global star in hip-hop, recently shared her glowing review of the K-beauty brand 'Hayejin's Ricefila™ Oil Toner on her SNS. Her video, showing how the toner revitalized her skin, garnered millions of views. As a result, the product sold out quickly on international online stores. Hayejin, a vegan skincare brand launched in 2018, is gaining traction worldwide with its natural Korean ingredients like rice bran oil. The brand offers 47 customized products, all certified by the Vegan Society (UK) and PETA (US), while promoting sustainability with eco-friendly packaging. Hayejin is expanding in over 20 countries and collaborating with influencers to enhance its global presence.
