McDonald's in Korea has launched its fifth 'Taste of Korea' series menu, featuring the Iksan Sweet Potato Mozzarella Burger. This new menu uses sweet potatoes from Iksan, known for their quality due to the region's fertile soil and abundant sunlight. Two Korean politicians, as representatives of regions where ingredients like the Iksan sweet potato are sourced, have promoted these new McDonald's offerings. This initiative aims to support local farmers and bring Korean ingredients to a global platform. Additionally, local governments see these collaborations as a way to boost tourism and local produce sales. The 'Taste of Korea' menu is a seasonal offering available for a limited time each summer.
