With the ongoing heatwave, the fashion industry is adapting by incorporating cooling materials into innerwear. The trend of wearing innerwear, such as 'bra tops', as outerwear is gaining popularity. Companies like Skims and EBLIN are introducing seam-free and cooling features in their products to meet the demand for comfort during hot weather. EBLIN's 'cool seamless' line, featuring lightweight and breathable materials, has seen a significant sales increase. Additionally, innerwear styled with sheer shirts is trending among the younger generation. The fusion of functionality and fashion highlights the evolving nature of innerwear in Korea.
