Lotte Department Store Aims to Be a 'Luxury K-Fashion Incubator'
Creatrip Team
a year ago
Joon-ho Jung, CEO of Lotte Department Store, discussed the growing influence of K-fashion at Seoul Fashion Week, emphasizing the need to cultivate star designers to continue the wave created by K-Culture. With K-Beauty and K-Food already making international impacts, Jung sees K-fashion as the next frontier. Lotte plans to support young designers by offering a dedicated space for promising K-fashion brands and targeting foreign tourists. The company aims to foster K-fashion and elevate Seoul's reputation as a fashion hub with collaborative efforts with the city government.
