Outback Steakhouse in Seoul has collaborated with Universal Studios' 'Jurassic World' to launch limited-time themed menus and experiences until the end of next month. The special menu reflects the 'land, sea, and air' concept from the movie, featuring dishes such as the Black Label Steak Jurassic World Edition, combining steak with octopus and chicken. Diners can enjoy AR (augmented reality) experiences with dinosaurs and themed decor throughout the restaurant. This initiative aims to attract movie fans and families during the summer break, having already boosted sales significantly. Outback plans to continue offering unique content by collaborating with various brands.
