Sapporo and Asahi Enhance Their Presence in South Korea
Creatrip Team
a year ago
Sapporo Beer is opening its first overseas store, 'Sapporo Premium Beer Stand,' in Seoul's Seongsu-dong, mimicking the style of Tokyo Ginza's stand-up bar. The new establishment will serve beer in two distinct ways to provide unique flavors. Meanwhile, Asahi Beer has appointed the popular K-Pop girl group BLACKPINK as ambassadors for their 'Asahi Super Dry' brand. This move is part of Asahi's aggressive marketing strategy to strengthen its presence in Asia and worldwide. Despite past boycotts, Japanese beer brands are regaining popularity in South Korea through strategic marketing, including expanding sales channels beyond convenience stores to dining and entertainment venues.
