Now In Korea

Rising Popularity of 'Lee Jang-woo Walnut Cookies'

Creatrip Team

a year ago

BuChang Bakery, known for their 'Lee Jang-woo Walnut Cookies', is expanding in South Korea with their 7th store opening at Seoul Station. Known for breaking sales records, the brand, co-created by actor Lee Jang-woo, continues to capture the dessert market. BuChang Bakery plans international expansion, starting with stores in Japan, and aims to revitalize the local economy in Gyeongju, its place of origin. The bakery's collaboration with sports teams and retro-inspired brand storytelling have garnered attention.

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