Fashion Industry Adjusts to "Hot Earth" with Early Summer Clothes
Creatrip Team
a year ago
As unprecedented heatwaves hit Europe, Asia, and the US, the demand for summer clothing has risen significantly. Japanese fashion brand Uniqlo, renowned for innovative items like Airism cooling fabric, sees increased sales from March to May despite a slight decrease in profits. This trend prompts a shift in product strategies, focusing on lightweight, UV-protective fabrics and layering items. However, sales in China are down, leading Uniqlo to alter its expansion strategies. Additionally, potential US tariffs might lead to price adjustments in the future.
