Starbucks Expands Cultural Support with 'Byeolbit Live' Nationwide
Creatrip Team
a year ago
Starbucks Korea has expanded its cultural program 'Byeolbit Live' to 12 locations across Korea. This initiative provides performance opportunities for young artists to encourage cultural engagement in local communities. Since 2018, more than 500 cultural events have been held under this program, with a focus on reviving the performance ecosystem post-COVID-19. Selected venues, including Starbucks' Kyungdong1960 branch in Seoul, offer regular live performances featuring various music genres like jazz, acoustic, and pop rock. This program has supported over 650 young artists and aims to continue expanding cultural sponsorship.
