Collinson International: 70% of Korean Consumers Desire Life-Changing Brand Experiences
Creatrip Team
a year ago
According to Collinson International's '2025 Asia-Pacific Consumer Happiness Report', Korean consumers, alongside those in other Asia-Pacific countries, increasingly value memorable experiences over mere products. 70% of Koreans seek transformative brand experiences like concert tickets and luxury hotel stays as rewards. Millennials and Generation Z lead this trend, with a significant portion expressing satisfaction with brand benefits, which enhances customer loyalty and emotional bonds. Preferences vary by generation, with older groups valuing connections while younger ones prioritize self-fulfillment. The report highlights the importance of brands delivering meaningful experiences to boost happiness, loyalty, and satisfaction, and adapting to generational and market needs.
