Korean fashion is embracing resort fashion, traditionally seen as vacation attire, as an essential part of everyday summer wardrobes. Once limited to specific locations or seasons, resort fashion is being highlighted by luxury brands like Chanel and Dior. Due to climate change and lifestyle shifts, demand has surged, with Korean fashion sales for 'resort look' styles quadrupling compared to the previous year. Brands are releasing collections that blur the lines between vacation and city wear, with offerings like embroidered dresses and crochet items. Accessories like handcrafted raffia bags are also trending, with brands reporting high sales.
