Kyochon Chicken Discontinues Domestic 'Wing,' Launches Thai 'Wing Box' with Same Price
Creatrip Team
a year ago
Kyochon Chicken, a popular South Korean fried chicken chain, has discontinued its domestic 'Wing' series and launched a new 'Wing Box' made with Thai chicken. Despite switching to cheaper Thai chicken, the price and weight remain the same as the discontinued domestic series. Kyochon claims this is an improvement of its existing Jumbo Wing series. However, consumer confusion has arisen, as no notice of discontinuation was given and the new Wing Box does not display its weight pre-cooking on the website. Critics argue that the Thai chicken is less expensive due to quality differences, and that the box design makes portions appear larger. Some customers are unaware of the change, leading to mixed reviews online.
