HiteJinro Partners with Mexican Football Team CF Monterrey for Sponsorship
Creatrip Team
a year ago
HiteJinro, a leading Korean spirits company, announced a sponsorship agreement with CF Monterrey, a prestigious Mexican football team, aiming to increase the brand recognition of its soju 'Jinro' in Latin America. CF Monterrey is a top club in Mexico's first division football league, with a large stadium and high average attendance. HiteJinro plans to engage in various marketing activities such as branding within the stadium, organizing consumer experience booths, and more, to enhance their connection with local football fans and boost brand awareness. The company has seen rapid growth in its Mexico exports, aiming to further globalize Korean soju (a popular distilled beverage in Korea).
