Lotte Chilsung Lowers Alcohol Content in 'Chum Churum' Soju
Creatrip Team
a year ago
Lotte Chilsung Beverage announced that it will lower the alcohol content of its 'Chum Churum' soju from 16.5% to 16%, aligning with the trend towards lower-alcohol drinks in the Korean market. 'Chum Churum', known for its smooth taste, will continue to offer its signature flavor profile by using 100% mineral water and a rice-based distilled spirit, sweetened with a natural sweetener called allulose to reduce bitterness. The label design and pricing will remain unchanged. This decision underscores the increasing consumer interest in lower-alcohol beverages and will be supported by various marketing activities highlighting 'Chum Churum's smoothness.
