The Korean Convenience Store's Success with 'Ice Brulee' Inspired by Japanese Dessert
Creatrip Team
a year ago
In 2024, Korean singer and actress IU tried a Japanese ice cream named 'Brulee', inspired by the French dessert crème brûlée, and was impressed by it. This sparked the Korean convenience store GS25 to develop their own version, 'Ice Brulee', after failing to import the Japanese product. Despite initial challenges, including a lack of specialized equipment for sugar coating, they eventually succeeded by collaborating with a local manufacturer. The product saw immense success, selling 570,000 units in just three weeks. The innovative approach included adding a chocolate layer to maintain the caramel's crispness, leading to record-breaking sales.
