“Wellness is Key in Luxury Travel” - Trends in the Asia-Pacific Region
Creatrip Team
a year ago
According to a study by Marriott International Luxury Group, the perspective of wealthy travelers in the Asia-Pacific region is shifting from consumption-based travel to experiences focused on wellness, emotional value, and thoughtful design. This shift sees 90% of travelers now considering wellness experiences as a key criterion for choosing travel destinations, up from 80% last year. Furthermore, travelers are spending more on high-end trips, with 72% planning to increase their travel budget. Traditional popular destinations are being revisited, but there's also growing interest in emerging locations like Bangladesh, New Zealand, and Cambodia. More emphasis is placed on personalized travel plans and immersive experiences with nature, dining, and adventure. Unique travel companion groups and a focus on finding new business or investment opportunities while traveling are trending among high-income travelers.
