Beauty Brand 'Twoedit' Sells 1.3 Million Products at Daiso
Creatrip Team
a year ago
South Korean beauty brand 'Twoedit' has achieved sales of 1.3 million items within 7 months of its launch at Daiso, a popular discount store chain. Targeting the Gen Z demographic, known for their interest in affordable beauty products, Twoedit's 'Teum Eyeliner' became a bestseller with over 230,000 units sold. The brand attributes its success to its ability to meet the detailed makeup needs of young consumers at reasonable prices. Plans for expansion through new products and channels are underway to increase brand awareness.
