Now In Korea

Athe Successfully Concludes Osaka Pop-Up Store

Creatrip Team

a year ago

Korean lifestyle company LF's vegan beauty brand, Athe, successfully held its first pop-up store in Osaka, Japan. Conducted for a week at the major shopping mall Lucua's @cosme store, which is Japan's largest beauty platform, the event attracted around 3,500 visitors. Showcased were products including Japanese-exclusive '7-day Programming Mask Packs' and the 'Meleja 7-day Programming Ampoule.' Athe aims to expand its presence in Japan, planning to enter major retail chains like Don Quijote and drugstores.

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