Amorepacific Succession Structure: A Possible Reshuffle with the Entry of Seo Ho-Jeong at Osulloc
Creatrip Team
a year ago
The succession dynamics at Amorepacific, a major South Korean cosmetics conglomerate, may be changing as Seo Ho-Jeong, the second daughter of Chairman Suh Kyung-Bae, has joined Osulloc, the group's tea brand subsidiary. While her entrance positions her as a regular employee, industry observers see this as the beginning of her executive training, possibly signaling a shift in the future leadership of the company. Seo Ho-Jeong's involvement in product development and marketing at Osulloc, a brand undergoing a resurgence in the premium tea market, is of particular interest, suggesting a foundational experience within a stable business segment. The current succession picture is compounded by her sister, Seo Min-Jung, previously seen as the likely successor, currently on leave from the company. As developments unfold at Osulloc, they may influence her standing within Amorepacific's broader corporate structure.
