Affordable Buffet Ashley Enjoys 30% Revenue Jump in First Half
Creatrip Team
a year ago
Ashley Queens, a buffet restaurant chain by E-Land Eats in South Korea, has seen a 30% increase in sales in the first half of the year, totaling 220 billion KRW, due to its cost-effective strategy amidst rising food prices. The chain has expanded significantly, with the number of locations nearly doubling post-pandemic, highlighting a trend where affordable buffet dining becomes popular as inflation affects dining costs. This allows families to enjoy meals, including desserts, for around 100,000 KRW. Ashley Queens has introduced various themed menu updates, contributing to its growing appeal. Additionally, E-Land Eats aims to broaden Ashley's brand across diverse retail channels, including ready-to-eat meals at supermarkets. The success reflects an appreciation for a wide array of dishes offered at competitive prices, appealing to both families and professionals for outings.
