Laundryu: Solid Mist Taking the Beauty World by Storm
Creatrip Team
a year ago
The South Korean skincare brand 'Laundryu', known for its unique 'skin hygiene' concept, is gaining global attention. Under the leadership of CEO Lee Ji-an, the brand introduced innovative products like the 'Clean Face Gargle Gel to Foam Cleanser'. Recently, their 'Solid Mist' became a hit after actress Go Hyun-jung showcased it on her YouTube channel. This product transforms from solid to liquid upon application and has seen significant sales growth, already achieving over half of last year's revenue in the first quarter of this year. The brand plans to expand globally, entering markets like Japan, Malaysia, and the Middle East. Laundryu emphasizes cleanliness and aims to protect skin from harmful environments as it grows internationally.
