Summer Travel Trends 'W.A.V.E' Announced by HotelsCombined & Kayak: Key Destinations Nha Trang, Da Nang, Jeju
Creatrip Team
a year ago
HotelsCombined and Kayak have analyzed travel data for Korean travelers from July 1 to August 31, 2025, revealing major summer travel trends under the acronym 'W.A.V.E': Worldwide Interest, Asia Focus, Valued Luxury, and Epic Jeju. There has been a 34% increase in international flight searches, with Vietnam's Nha Trang topping the list of searched destinations followed by Da Nang and Osaka in Japan. Japanese destinations like Fukuoka and Sapporo have shown significant growth in search rates. Koreans prefer premium accommodations like 4-star and 5-star hotels while showing heightened interest in domestic travels, particularly favoring Jeju Island. Jeju leads domestic hotel searches, signifying its popularity among Korean travelers. This trend reflects a combination of affordability, accessibility, and travel satisfaction driving these choices.
