The Korean fashion industry is increasingly targeting 'Young Old' or seniors with tailored services. Fashion Group Hyungji has developed a styling guide book for senior consumers, and its 'Hyungji New Senior Research Center' is analyzing middle-aged lifestyle preferences for this purpose. Other companies like BEREX are launching makeover projects to help seniors embrace a vibrant second life. Senior-focused fashion events, such as the 'Haute Couture 2025 S/F Collection', are also gaining prominence, with designers like Seol Young-hee promoting the confidence and acknowledgment of senior models. The trend recognizes seniors as a growing consumer base with substantial purchasing power in Korea's aging society.
