Cardi B's Social Media Endorsement Causes K-Beauty Brand Hayejin to Sell Out Worldwide
Creatrip Team
a year ago
Cardi B, a prominent American rapper, has shared her praise for the K-Beauty (Korean beauty) vegan skincare brand Hayejin on social media, sparking a major promotional surge. After featuring Hayejin's RiceFilla™ Oil Toner and moisturizing cream on her TikTok account, the post garnered millions of views and led to a sell-out of the products in international online stores. Hayejin, launched in 2018 with a commitment to spread the beauty of Korea worldwide, utilizes ingredients like rice bran oil and traditional Korean plant extracts. The brand is gaining traction globally, with presence in 20 countries and certified by organizations like the UK Vegan Society and US PETA. Cardi B's endorsement adds to Hayejin's growing popularity amidst overseas influencers and successful local partnerships.
