CreatripTeam

Kyoka, a Japanese choreographer from Osaka, has gained popularity through her appearance on the Korean dance survival program 'World of Street Woman Fighter (SWF3)'. Her social media followers have surged to 660,000 due to her striking dance skills and straightforward speech, particularly captivating the millennial and Gen Z female audience. Consequently, her vintage American casual fashion style has become a trend in Korea. Known for her faded colors, varsity jackets, and iconic brands like Polo Ralph Lauren and Evisu, Kyoka's style blends familiar items into unique vintage street fashion. Fashion brands are responding to this trend, with local brand Who.A.U launching a USA collection inspired by American casual styles, showing positive sales responses. The trend includes 'grunge' style elements—like torn jeans and old knitwear—rooted in 1990s rock music fashion. Global brands like Ralph Lauren and Chrome Hearts are also gaining attention, reflecting the rising demand for American flag motifs popularized by Kyoka.