Nongshim Gets Free Global Exposure via Netflix's Top Movie
Creatrip Team
a year ago
The Netflix film 'K-Pop Demon Hunters' (KDH), which topped the global movie rankings since its release on March 20, features characters consuming foods reminiscent of Nongshim's popular products, leading to unexpected global exposure and advertisement for the brand. The movie, set in Korea, follows a K-pop group, Huntrix, who also secretly hunt demons. In the movie, the members eat Korean foods such as kimbap and snack foods similar to Nongshim's cup ramen and Shrimp Crackers. The cup noodle in the film is labeled 'Sin' ramen, with the brand logo 'Dongsim' resembling Nongshim's. Notably, no product placement deal was made with Netflix for this representation. This event follows a previous accidental promotion on the 'Jennifer Hudson Show,' where Blackpink's Jennie mentioned Nongshim's 'Banana Kick' and 'Shrimp Crackers,' leading to a significant increase in the company's market value. 'K-Pop Demon Hunters' has captured audiences in over 40 countries, including the US and Germany.
