Gold Price Hike Boosts Popularity of 10K and 5K Jewelry
Creatrip Team
a year ago
Due to recent increases in gold prices, jewelry brands in South Korea are attracting young customers by offering budget-friendly products with lower gold content, such as 10K and 5K items. Normally, gold products are made with more gold, like 14K or 18K, but brands like Lloyd and Didier Dubot are expanding their offerings with 10K or even custom-made options for 10K. This strategy is appealing to young consumers who prefer affordable yet stylish jewelry options. Lloyd saw a 27% increase in sales for its light gold and silver products this year compared to last year.
