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Hyundai Opens UX Studio Seoul in Gangnam

Creatrip Team

a year ago

Hyundai and Kia have opened a new 'UX Studio Seoul' in Gangnam, offering visitors a glimpse into the future of mobility. The studio combines history with cutting-edge research facilities and is now open to the public for hands-on experiences. Highlights include the E-GMP electric vehicle platform and advanced simulation programs. Guests can participate in UX development for the first time globally, with various interactive spaces like the 'Open Lab' and 'Advanced Research Lab' featuring immersive testing areas. This unique venue exemplifies how traditional automotive design merges with future technology.

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