Now In Korea

Actor Lee Jang-woo's Bakery Expansion to Japan

Creatrip Team

a year ago

Actor Lee Jang-woo's dessert brand, 'Buchang Bakery', is expanding its popularity across Korea and preparing to enter the global market, including Japan. Originally started in 1963 in Gyeongju (a historic city in South Korea), the brand was revived after being closed in the 1990s by Lee Jang-woo and his partner. They have successfully rebranded Buchang Bakery, emphasizing a blend of traditional and modern themes, now planning to open stores in major Japanese cities. The bakery chain's recognition has even reached Japan’s Nikkei newspaper, which called it 'Korea’s hot dessert'.

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