Streaming Surges During Lunar New Year; Movie Theaters See Low Turnout
Creatrip Team
a year ago
During the 2025 Lunar New Year holiday in South Korea, Netflix experienced a surge in viewership, surpassing 13 million monthly active users, thanks to its original drama 'Trauma Center.' Meanwhile, movie theaters struggled with low attendance despite new film releases like 'Hitman 2' and 'The Black Nuns.' The shift towards home streaming content has become more pronounced, influenced by collaborations like the one between Netflix and Naver, a prominent Korean web service company, which offers Netflix content to its subscribers without additional cost. These changes reflect an evolving lifestyle where audiences prefer streaming at home over traditional cinema outings.
