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Musinsa Surpasses 100 Billion in Offline Sales, Overcoming Fashion's Off-Season

Creatrip Team

a year ago

Musinsa, a popular Korean fashion brand, announced that its offline sales reached 100 billion KRW in the first half of 2023, overcoming the traditional off-season for fashion. The brand's success is attributed to its 'omnichannel' strategy, seamlessly integrating both online and offline sales. Musinsa plans to further expand strategically based on high-demand areas. The brand also achieved online sales of over 240 billion KRW during its 'summer Black Friday' event.

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