South Korea's Fried Chicken Pricing Battle Amid Price Fluctuations
Creatrip Team
a year ago
Despite a 15% drop in wholesale chicken prices, South Korean fried chicken and samgyetang (ginseng chicken soup) prices continue to rise, with some dishes nearly reaching $30 due to increased labor and operational costs. To counter this, major supermarkets, like Lotte Mart, are selling chicken at ultra-low prices, driving consumer interest and boosting sales during special promotions, as seen with their 'round-price chicken' campaigns. The pricing battle is a response to high inflation, stagnant domestic demand, and the rise of e-commerce, pushing supermarkets to attract customers with staple products to increase overall sales.
