Lotte Department Store Opens 'Kinetic Ground' for Global 2030 K-Fashion
Creatrip Team
a year ago
Lotte Department Store has launched a K-fashion specialty store, 'Kinetic Ground,' targeting global audiences in their 20s and 30s. Located on the 9th floor of the main branch in Seoul, the 1,800㎡ space features 15 brands like Mardi Mercredi and Matin Kim. The area is designed with futuristic art collaborations. It includes a 'Kinetic Stage' pop-up platform presenting various content every 2 weeks to a month. Future plans involve expanding unique stores in major locations like Jamsil and Busan. The initiative aims to foster young designers and promote K-fashion's global success, complementing the current 'Hallyu' or Korean Wave trend in drama, music, beauty, and food.
