Kurly Hosts Major Fashion Festival to Boost Fashion Category
Creatrip Team
a year ago
Kurly, a South Korean e-commerce company, is expanding its fashion category by hosting its first major fashion event, the 'Fashion Kurly Festa,' offering discounts of up to 84% on fashion products. This strategic move aims to strengthen their non-food categories, which are more profitable. Kurly plans to target women in their 30s and 40s with curated fashion selections. The company's focus on non-food items, including beauty products, has already improved their profitability, evidenced by their first-quarter profits this year. The expansion may support future IPO plans and global market entry, starting with a pilot launch in the U.S.
