Foreign Tourist Numbers Surpass 9 Million, But Tourism Revenue Stagnant
Creatrip Team
a year ago
Despite projected record numbers of foreign tourists visiting Korea this year, tourism revenue hasn't returned to pre-pandemic levels. While low-cost group tourism remains prevalent, spending trends have shifted towards local experiences rather than luxury shopping, resulting in decreased per-person expenditure. Though tourist numbers are recovering quickly, even potentially surpassing the peak year of 2019, the shift in spending patterns presents challenges. Researchers and experts suggest that diversifying tourism experiences and investing in high-value content like wellness could help increase spending. South Korea's evolving tourist demographic indicates younger and more frequent travelers, but shorter stays are contributing to lower average expenditures.
