Now In Korea

Record Sales: 'Deinet' Pop-Up Store Attracts Thousands

Creatrip Team

a year ago

The 'Deinet' fashion brand's first pop-up store in Seongsu-dong, Seoul, drew over 5,000 visitors from October 27th to 29th, achieving sales of 170 million KRW (around $130,000 USD). Initiated by Kim Dain, known from 'Matin Kim', and Pak Ila from Sejung Group, the pop-up featured collaborations like 'TMV X DEINET'. Exclusive items were quickly sold out, and interest continues online. Deinet plans to release more products in the upcoming months.

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