Successful K-Beauty Pop-Up Store Event in Hollywood
Creatrip Team
a year ago
Global K-Beauty accelerator MOST successfully hosted a K-Beauty brand pop-up store event in West Hollywood, Los Angeles. Over the span of six days, from December 5th to 10th, more than 3,200 attendees, including beauty journalists and influencers, participated. Eight Korean beauty brands showcased their products aimed at raising awareness and market presence in the U.S. Market. The VIP day, held in a gala format, attracted over 200 prominent beauty influencers, showing the significant interest in K-Beauty in America. Moving forward, MUSKAT, MOST's U.S. local branch, plans to strengthen K-Beauty brand marketing and expand their product categories beyond skincare to include hair care and color cosmetics.
