Mom's Touch, a popular South Korean fast-food chain, has introduced a new menu item called the 'WOW Smoke Deluxe Burger'. Featuring a larger chicken patty and a smoky special burger sauce, the new burger is available for 5,600 won (approximately $4.70 USD) for the standalone option and 8,000 won for the meal set. In addition to the new burger, Mom's Touch also present new bone-in chicken dishes, such as 'Hot Cheese Chicken' known for its spicy and cheesy flavor combination, and 'Edward Lee Chicken', developed with a special bourbon sauce by Chef Edward Lee. This initiative aims to offer varied options to match the evolving tastes of consumers at reasonable prices.